Straw vote e.g. NYT crossword answer is:
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A straw vote is a type of opinion poll used to gauge the public's opinion on a particular issue. It is usually conducted informally, and the results are not considered to be statistically significant. Straw votes are often used to test the waters before a formal poll is conducted, and can be used to measure the public's reaction to a particular candidate or policy. They are also used to generate interest in an upcoming election or referendum.